Seventy Seven commenced the DLF IPL craze with the media launch of Sony MAX's upcoming Extraa Innings T20 in a four city Press Conference; Delhi, Nagpur, Varanasi and Bhopal. Conceptualized and organized by us with our usual precision and creativity, this year's theme 'Aisa mauka aur kahan milega' at the media launch received an overwhelming response. We incorporated in to the event as much of a unique cricketing experience as possible. Designed to look like and give the feel of a cricket stadium, replete with floodlights, green carpets, stadium seating, LED screens, etc. we captured all the little nuances of a stadium experience aimed at giving the media personnel an exclusive taste of cricketing action. The EI T20 Press Conference witnessed some of the most eminent cricket personalities like Harsha Bhogle, Sanjay Manjarekar, and Navjot Singh Siddhu. Innovative, interactive activities coupled with the presence of the fiery 4 anchors of EI T20, Samir Kochhar, Gaurav Kapur, Shibani Dandekar and Archana Vijaya fueled the already prevalent cricket mania. The Conference message was loud and clear; Sony MAX is bringing the DLF IPL mania back in your homes like never before!!